Legal
Privacy Policy
Last updated: July 7, 2026
Hillside Battery Store ("we," "us," or "our") operates hillsidebatterystore.com (the "Site") and provides mobile car battery replacement and jump-start services in Hillside, New Jersey and the surrounding counties we serve. This Privacy Policy explains what information we collect when you visit or use the Site, how we use it — including through Google Ads advertising, remarketing, and conversion tracking — and the choices available to you. By using the Site, you agree to the practices described in this policy.
Contents
1. Information We Collect
Information you provide directly
When you submit a request through one of our forms, we collect what you enter, which may include:
- Your name
- Phone number
- The address or location where service is needed
- Vehicle details (year, make, model)
- Any message or notes you include
Information collected automatically
When you visit the Site, some information is collected automatically, including:
- IP address and approximate general location
- Browser type, device type, and operating system
- Pages viewed, time spent on the Site, and referring website
- Interactions with the Site, collected through cookies and similar technologies
Information from advertising partners
Google may provide us with limited, aggregated data about how visitors arrive at our Site through our Google Ads campaigns.
This Site is not directed at children under 13, and we do not knowingly collect personal information from children.
2. How We Use It
We use the information we collect to:
- Respond to your service request, including calling or texting you back and dispatching a technician
- Operate, maintain, and secure the Site
- Measure how our Google Ads campaigns are performing, using conversion tracking to see when a form submission or call resulted from an ad
- Show you, or people with similar interests, relevant ads on other websites based on your visit to our Site, using Google's remarketing tools
- Meet legal and accounting obligations
We do not sell your personal information for money. We do share limited data with Google as part of our advertising, described in more detail below — some privacy laws classify this as "sharing," and you can opt out of it at any time (see Your Rights).
3. Cookies & Tracking Technologies
Cookies are small text files stored on your device when you visit a website. We and our advertising partners use cookies and similar technologies, like tracking pixels, for a few purposes:
- Essential cookies — needed for the Site to work correctly.
- Advertising and remarketing cookies — placed by Google Ads, these track conversions and let us show you relevant ads on other websites after you've visited ours.
Your cookie choices
- Most browsers let you block, delete, or manage cookies in their settings — check your browser's help pages (Chrome, Safari, Firefox, Edge) for instructions.
- To opt out of Google's use of advertising cookies specifically, visit Google Ads Settings.
- To opt out of interest-based ads more broadly across many companies, visit the Digital Advertising Alliance or the Network Advertising Initiative.
- We honor Global Privacy Control (GPC) signals as a valid request to opt out of data sharing for advertising, where your browser supports sending them.
4. Third-Party Services (Google)
We use Google Ads — including conversion tracking and remarketing — to measure and improve our advertising. Because of this, Google may set cookies that let it and its partners show you ads based on your visit to our Site or to other sites across the internet.
When you submit a request form, we also share your email address and phone number with Google in a one-way encrypted (hashed) format, a feature Google calls "enhanced conversions." Google cannot reverse this encryption to recover your original email or phone number; it's used only to more accurately match your form submission to the ad that brought you here.
Any information Google collects through these tools is handled under Google's own Privacy Policy, available at policies.google.com/privacy. You can also read more about how Google uses data from sites that use its services at policies.google.com/technologies/partner-sites.
We don't control, and aren't responsible for, how Google or other third parties handle data once it's in their systems — please review their policies directly for full detail.
5. Your Rights
Regardless of where you live, you can ask us to access, correct, or delete the personal information we hold about you, or ask us to stop using your data for advertising, at any time — see Contact below.
If you're in the EU, UK, or Switzerland (GDPR)
You have the right to access, correct, erase, or restrict the processing of your data, to receive a copy of it, and to object to processing based on our legitimate interest. Our legal basis for processing is generally your consent (for advertising cookies) or our legitimate interest in responding to your request and running our business.
If you're a California resident (CCPA/CPRA)
You have the right to know what personal information we collect, request its deletion, correct inaccurate information, opt out of the "sale" or "sharing" of your information for advertising, and not face discrimination for exercising these rights. You can opt out by contacting us or through the Google Ads Settings link above; we also honor Global Privacy Control signals as a valid opt-out request.
To exercise any of these rights, contact us using the details below. We'll respond within a reasonable timeframe, and there's no charge for a reasonable request.
6. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. Any changes will be posted on this page with an updated "Last updated" date above. We encourage you to check back periodically.
7. Contact Us
Questions about this policy, or want to exercise any of the rights above? Reach us at:
This policy is provided as a general description of our data practices and is not a substitute for independent legal advice.